Privacy Policy

Last updated: September 29, 2026

This Privacy Policy explains how Berna & Co ("we", "us", "our") collects, uses and shares your personal information when you visit our website, place an order or contact us (the "Services"). By using the Services you agree to the practices described here.

Information we collect

Information you give us

  • Contact details: name, email address, phone number, billing and shipping address.
  • Order information: products purchased, order value and payment confirmation. Card details are processed by our payment providers and are never stored by us.
  • Account information, if you create an account.
  • Messages you send us through the contact form or by email.
  • Your email address when you subscribe to our newsletter.

Information collected automatically

When you browse the site we collect usage data through cookies, pixels and similar technologies: device and browser type, IP address, approximate location, pages viewed and how you interact with the site.

Information from third parties

We receive information from service providers that support our store, such as Shopify (our e-commerce platform), payment processors and shipping carriers.

How we use your information

  • To fulfil your order: process payment, ship your watch, send order and tracking notifications, and handle returns and exchanges.
  • To communicate with you: answer your questions and provide customer support.
  • For marketing: send newsletters and offers if you subscribed, and show relevant advertising. You can unsubscribe at any time.
  • For security: detect and prevent fraud and misuse of the site.
  • To improve the store: understand how visitors use the site.
  • To comply with the law: meet tax, accounting and other legal obligations.

Cookies

We use cookies to keep your cart, remember your preferences, measure site performance and, with your consent where required, personalise advertising. You can remove or block cookies in your browser settings; some features of the site may stop working properly if you do. For details on the cookies used by stores on Shopify, see shopify.com/legal/cookies.

How we share your information

We do not sell your personal information for money. We share it only when needed:

  • With service providers acting on our behalf: e-commerce platform, payment processing, order fulfilment, shipping, email delivery and analytics.
  • With advertising and analytics partners, through cookies and pixels, to measure and show our ads. Under some laws this may be considered "sharing" or a "sale" of data; you can opt out through your cookie preferences.
  • When required by law, or to protect our rights and the safety of our customers.
  • In connection with a business transaction such as a merger or acquisition.

Your rights

Depending on where you live (including under the LGPD in Brazil, the GDPR in the EU and UK, and US state privacy laws), you may have the right to:

  • access the personal information we hold about you;
  • correct inaccurate information;
  • request deletion of your information;
  • receive a copy of your data in a portable format;
  • restrict or object to certain processing;
  • withdraw consent and opt out of marketing at any time.

To exercise any of these rights, contact us through our contact page. We may need to verify your identity before responding, and we will not treat you differently for exercising your rights. You may also lodge a complaint with your local data protection authority.

Data retention and security

We keep your information for as long as needed to provide the Services, maintain your account, meet legal obligations and resolve disputes. We use reasonable technical and organisational measures to protect your data, but no method of transmission or storage is completely secure.

International transfers

Your information may be processed and stored in countries other than the one where you live, including by our service providers. When required, we rely on recognised transfer mechanisms to protect it.

Children

The Services are not intended for children, and we do not knowingly collect personal information from them. If you believe a child has given us personal information, contact us and we will delete it.

Third-party links

Our site may link to websites operated by third parties. We are not responsible for their privacy practices and recommend reviewing their policies.

Changes to this policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with a new "Last updated" date.

Contact

For any question about this policy or your personal information, reach us through our contact page.